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The Challenge

Live HBCU Sports

The Black College Sports Network is the first and only online media outlet dedicated to LIVE coverage & broadcasting of HBCU sporting events on a weekly basis. The challenge was to make a mark that could stand as the ESPN of HBCU sports but also be unique enough to stand out from the crowd. The main thing I did not want to do was feature any specific sport within the logo as it was in the previously designed version.


Black College Sports Network


Sports Broadcasting


January 2019


Branding, Web Design


Adobe Photoshop, Adobe Illustrator, WordPress


The Solution

With this brand I wanted to create something that could stand with the biggest names in the sports broadcasting industry but also show the HBCU roots that the company holds. The BCSN icon is where this happens. The icon will be interpreted in different ways by different people. It could be a receiver going up for a pass, a basketball player going up for a layup, a volleyball player spiking the ball, or even a drum major running onto the field. It encompasses the fluidity of movement that athletes have.

The Result

A modern and elegant twist on how we see sports broadcasting brands. BCSN is the first of their kind and this look will set them a step ahead of the pack. Stay tuned for their new website coming soon!

Jasmine Nyree
Team Georgia