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First Step Academy Too

The Challenge

The First Step to a Better Future

First Step Academy Too is a state-licensed daycare and pre-school center that serves children from 6 weeks to 5 years of age irrespective of race, ethnicity, creed, religion or socioeconomic status.

The challenge of this project was to make a footprint unique. The previous logo they had was a generic footprint and it didn’t set them apart from anybody else with a footprint logo.

Customer

First Step Academy Too

Industry

Child Care Center

Date

October 2018

Category

Branding, Web Design

Technology

Adobe Photoshop, Adobe Illustrator, WordPress

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The Solution

The solution was to use the silhouette of the footprint instead of the whole thing. The full logo featured above shows the toes and the top of the footprint so you get the feel of the foot as well as a bold typeface that shows the company name. The Icon featured below represents the entire footprint as well as an ‘f’ and a ‘s’. The ‘f’ makes to top of the footprint and the ‘s’ creates the heel.

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The Result

The result of this project was a unique twist on a footprint and a brand that can last for many years to come. I also designed the website for First Step Academy Too that you can find at firststepacademytoo.com

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