Sweet and Softball
The Honeys are a 8U softball team in Oklahoma. They have lots of girls full of spunk and sweet but their brand didn’t match. The challenge was to give them something that the players will love. When you look good you play good and that confidence boost is key for the kids to enjoy going out there and playing ball.
I gave them a look that shows their sweet sassiness off the field just like they show it on the field. With many youth teams, they often use logos from college or professional teams. With The Honeys I wanted to give them something that screamed Softball team and fun but was original to them.
An awesome brand that the kids love. It makes the team look and feel professional and gives them a clear brand to make sure that everything they produce can have the same look and feel.